Under the category of "Enjoy your 'elf, it's later than you think," OfficeMax wants you to put your face on this Elf Yourself Generator provided you sign over all the rights to them. That's the spirit of the season, provide 'net surfers with something fun to do for the primary purpose of pushing a DVD and the secondary purpose of owning their likenesses-as-elves. As Alfred said in Miracle on 34th Street, "A lot of bad 'isms' floating around this world... but one of the worst is commercialism. Make a buck. Make a buck. Even in Brooklyn, it's the same. Don't care what Christmas stands for. Just make a buck." Generator via Gerard, whose primary purpose, I'm pleased to say, does not appear to be "make a buck."
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