I feel about viral videos the same way I feel about any other commercials -- I may not be in favor of the point of the thing (which is usually to Create A Need Then Fill It, all in the service of the great god Mammon), but I can still appreciate the crafting and wit that goes into a particularly amusing one. Such is the case with one currently making the rounds (I last saw it at Colleen's blog) called Men With Cramps. Try to ignore that they're attempting to sell you heat wraps.
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