Elayne Riggs' Journal (for Leah)

Tuesday, September 06, 2005

Another Clueless Analyst Heard From

As previously mentioned, Rob and I have been playing a lot of Diablo II lately, and spent way too much leisure time yesterday making a spreadsheet of all the special items we've acquired (and creating characters who exist for the sole purpose of storing those items, but never mind). So we're always on the lookout for news about Blizzard, the company that created Diablo. According to this article, and disappointingly for me because I don't have the desire nor disposable cash for MMOs (Massively Multiplayer something-or-other), they seem to be concentrating more on stuff like World of Warcraft than on games you can buy once and play by yourself if you want to and download free updates for.

But that's not the kicker of the article. That comes in the last paragraph, where a research analyst for a securities firm (a job that just screams "B-ship") makes the following pronouncement about the MMO phenom's popularity: "It may continue to grow in China, but not in Europe or the U.S. We don't need the imaginary outlet to feel a sense of accomplishment here. It just doesn't work in the U.S. It just doesn't make any sense." Well sure, it wouldn't make any sense to someone with no imaginary outlet!

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